The name is the idea behind the company.
Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective”. From the company’s inception, we realized intuitively that, in order to succeed, we need to create something that was, literally, an “Anomaly” - a deviation from the norm.
How we deliver the Anomaly model.
Anomaly is home to a unique diversity of talent and skillsets under a single roof; we operate on a progressive and entrepreneurial business model (no timesheets); we focus on creating business solutions, not just ‘ads’; and lastly, we break down traditional silos through how we operate and a single bottom line.
Surround the Business Challenge
We surround the business challenge with a team made up of very divergent skill-sets that normally would be scattered across several different agencies. Our team makes unbiased recommendations focused solely on the most effective answer for the challenge, regardless of what ‘shape’ it might take.
Entrepreneurial Compensation
We don’t do timesheets and we are prepared to put our money where our mouth is and seek performance-based compensation where the better we are, the more we earn.
Create IP
The world is too interesting a place to not get involved with new ideas, new businesses and diverse thinkers. As such, we create and invest in IP – which makes us smarter, more holistic business leaders, and attracts entrepreneurial talent to the agency. We created EOS lip balm, have an Emmy-winning cooking show called Avec Eric, are co-creators and co-owners of a medicinal cannabis company called dosist, to name a few.
We are a deviation from the norm.
The diversity of talent and skillsets at Anomaly allows us to recommend what is right for the specific business challenge rather than reflect a bias to a particular discipline like 'advertising' or 'digital' or 'PR'.
A collection of the very best people working together; a rare combination of high talent and low ego; and a relentless pursuit of ideas that drive effectiveness and growth, no matter what 'shape' they take.
Anomaly is built to drive change.
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Anomaly decries tradition and craves revolution.
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Ad Age -
Anomaly have started up to capitalize on the desire among marketers to do things differently – and the inability of many bigger agencies to accomplish that.
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New York Times -
When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.
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Fast Company -
Anomaly is structured for innovation and multi-disciplinary problem solving – not just the partners, but every member of the team contributes on every project on all levels.
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Creativity -
As you might expect from its name, Anomaly is no ordinary agency; it is more of a response to the countless calls for agencies to drag themselves into the 21st century.
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Campaign -
The ad world is changing and Anomaly's model is set up to lead that change.
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AdWeek
A unique breadth of recognition.
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Riding the Retro Revival Wave, Puma Brings Back a Cult Favorite
June 2025
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Celsius targets active lifestyles in brand’s first campaign from Anomaly
June 2025
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Amazon Ads launches ‘Make Media Magic’ campaign to inspire marketers
May 2025
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Women’s Super League announces rebrand with new league name and ‘visual identity’
May 2025
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Anomaly’s strategic know-how is fueling a new business streak
March 2025
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Visa's Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone
January 2025
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Anomaly Wins Starbucks’ U.S. Creative Business
January 2025
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Chevy CMO on its emotional holiday ad and new Anomaly agency relationship
Nov 2024
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Anomaly London names Toby Allen as chief creative officer to lead the next chapter of evolution and growth
Nov 2024
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Women’s Super League owner picks Anomaly to raise the game's profile
Nov 2024
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Anya Taylor-Joy Shines Bright in Tiffany & Co.’s Holiday Campaign
October 2024
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Rimowa merges luxury with practicality in a stylish campaign from Anomaly
September 2024
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Zales and Prince Partner on Tennis-themed Jewelry Collection for the U.S. Open
August 2024
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Jason Kelce Just Gained a New Brother—Meet B-Dubs’ Mascot
August 2024
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Anomaly refreshes Speedo's branding
July 2024
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Ferrero Revamps Global Creative Roster, Adds Anomaly to North American Lineup
July 2024
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General Motors Overhauls Agency Roster, Adds Anomaly
June 2024
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Anomaly New York Welcomes Back Val Nguyen as Managing Partner and Head of Strategy
March 2024
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Anomaly hires TikTok Head of Creative, Jeff Stamp, as New York Chief Creative Officer
March 2024
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Anomaly Appoints Ariba Jahan as Head of Transformation NA
March 2024
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Anomaly Helps Design the Future of Biosolutions for Novonesis
February 2024
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The Anti-Agency: Why Anomaly is different and therefore successful
November 2023
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AI has no moral obligation’: Industry calls for DE&I to be part of AI training - ADCOLOR 2023
November 2023:
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Mini Introduces Global 'Nice to Meet You Again' Campaign
October 2023
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Creatives at the Forefront of Modern Mexican Culture Partner With Tequila Don Julio in an Enigmatic New Campaign
September 2023
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Bulleit Taps Street Artists Faust and Kate Lewis for Striking OOH Ads in NYC and Chicago
September 2023
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Anomaly takes Mbappé and Lewis Hamilton on a journey for Rimowa
September 2023
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Buffalo Wild Wings Welcomes A Talking Winged Buffalo In First Work From Anomaly
August 2023
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Amazon Ads Triggers Creatives In New Spot About Bad Media Placements
July 2023
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See HOKA's First Campaign From Anomaly
June 2023
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How Crown Royal Turned to Canada and Dave Grohl for a Hit Super Bowl Ad
June 2023
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Global Diversity and Inclusion Initiative Agency of the Year 2022 winner: Anomaly
May 2023
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Behind The Ride Of Lone River, A Ranch Water Pioneer
March 2023
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Tanqueray Gin unveils first global campaign in 5 years after moving account to Anomaly
February 2023
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Anomaly Is Adweek's 2022 US Agency of the Year
December 2022
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Why Topgolf Hired Anomaly To Facilitate Its Global Expansion
August 2022
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Web3 ‘rockstar’ Chris Neff joins Anomaly to expand global innovation offering
July 2022
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Ally Bank Pledges Equal Opportunity Ad Spend for Men's and Women's Sports
June 2022
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How Johnnie Walker Keeps Walking Toward Success
April 2022
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Ad Age A-List 2022, Anomaly Lands at #9
MAR 2022
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Freakin' Jimmy's John's: How Anomaly Spiced Up a Legacy Sandwich Chain.
Jan 2022
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Jason DeLand on Leading Advertisers' Charge into the Metaverse and Web3.
Jan 2022
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Budweiser Canada's #TapeOutHate Platform is a 'Gut-Wrenching' Hit
Jan 2022
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Hispanic in Advertising: Anomaly’s Franke Rodriguez
Oct 2021
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Make Sweet Beats With Reese's Puffs Synthesizers
AUG 2021
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Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In
JULY 2021
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How Companies Like Anomaly and The Female Quotient Are Focusing On DEI Initiatives
JUNE 2021
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How Michelle Obama's 'Vote Loud' Campaign Rallied Young People Of Color To Show Up To The Polls
MAY 2021
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REESE's Puffs Drops 'Lil Yachts' For Lil Yachty's Favorite Cereal
APR 2021
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Jimmy John's Makes Its Super Bowl Debut With A Brad Garrett Spot From Anomaly
FEB 2021
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The 10 Most Innovative Advertising Companies of 2020
MAR 2020
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Tribeca-Bound ‘Underplayed’ Puts Spotlight on Gender Inequality in Electronic Music
MAR 2020
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Diageo taps Anomaly as lead creative agency for Bulleit
DEC 2019
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dosist: Top Startups of 2019
SEPT 2019
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Anomaly Wins Johnnie Walker Global Account
APR 2019
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Ad Age A-List 2019, Anomaly is #8
JAN 2019
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Innovation Requires Outside Thinking - Will De Lannoy
JAN 2019
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25 Most Influential Agencies Over the Past 5 Decades
OCT 2018
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Ad Age A-List 2018, Anomaly is #5
FEB 2018
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2017 Agency of the Year: Anomaly
JAN 2017
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Creativity Innovators 2017
JAN 2017
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dosist: Time’s 25 Best Inventions of 2016
NOV 2016
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We Don’t Want To Be Paid The Same As Any Other Agency
SEPT 2016
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Truth is a Revolutionary Act
JAN 2016
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Ad Age A-List 2016, Anomaly is #4
JAN 2016
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Creativity Innovators of the Year 2016
JAN 2016
