A DEVIATION from THE NORM

Person holding a large beige tote bag with the word 'Anomaly' and its definition printed on it, standing in front of a neon sign at night.
Two women sitting on a wooden bench indoors, looking at laptops, with an abstract mural, a staircase, a glass floor, and green potted plants around them.
Interior of a cafe or restaurant with people seated at tables. A large red neon light is prominently in the foreground, partially obscuring the view. There is a mural of a lion on the wall outside the window and a projection screen showing a black and white scene inside.

From the start, we knew the traditional models weren’t built to win. They are driven by fear and survival. So we built something different. An “anomaly” – a deviation from the norm.


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LOS ANGELES

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NEW YORK

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TORONTO

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LONDON

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PARIS

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SHANGHAI

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LOS ANGELES | NEW YORK | TORONTO | LONDON | PARIS | SHANGHAI |

We embrace CREATIVITY 
WITHOUT LIMITS.

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Don Julio | Activation
A sensory experience at Mercer Labs
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Starbucks employee wearing glasses and a green apron with a name tag, holding two iced coffee drinks and smiling with eyes closed inside a coffee shop.

Starbucks | Integrated Campaigns
Rediscovering the heart and soul of Starbucks
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Budweiser | Innovation
A product idea that changed everything
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Speedo | Design
Re-designing an icon
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Two smartphones displaying Johnnie Walker advertisements. The left screen has a blue swirling background with the text "It all starts with a sip." The right screen shows a glass of whiskey with the text "Taste makes entrance." Between the phones are vertical boxes with "Keep walking" and the Johnnie Walker logo.

Johnnie Walker | Integrated Campaigns
Reinvigorating a 150+ year old icon, globally
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Movie poster for 'Underplayed' featuring images of six diverse women, with the tagline 'We've been missing a voice' and festival logos at the bottom.

Bud Light / Long-form Content 
Spotlighting gender inequality in music
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Dosist | IP
Disrupting the cannabis industry
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Defined by THE UNCOMFORTABLE

We don’t hire for comfort. We hire for perspective. Progressive, diverse thinkers who challenge assumptions and push past convention. Restless by nature. Unreasonable by choice.

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