Carl is responsible for the guardianship and evolution of Anomaly's proposition in an ever-changing, sometimes turbulent, increasingly complex industry - ensuring that Anomaly remains compelling and stimulating as the agency continues to scale internationally.
He is also the Chairman of Effie Worldwide, helping champion the practice and practitioners of effective marketing.
Formerly, Carl was the COO of TBWA\Worldwide and CEO of its New York office - TBWA/Chiat/Day. Whilst there he drove both growth and change, and more importantly, introduced the practice of "Connections Planning", arguably the first new industry discipline since the advent of planning.
As significantly, Carl created an innovative climate that attracted talented professionals and inspired & facilitated their ability to flourish.
Prior to moving to the U.S., Carl had founded (and subsequently sold) Simons Palmer Clemmow Johnson in the UK - one of the most awarded and respected agencies of its time - with clients including Nike, Sony PlayStation, Virgin, British Telecom, and News Corporation.
Mike Byrne is a Founding Partner at Anomaly.
Formerly, Mike was a Creative Director at Wieden+Kennedy Portland, where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 - 2006. During his tenure, W+K Portland amassed more awards than any other agency in the United States including two 'Agency of the Year' honors. Importantly, Nike's business grew exponentially during the course of those six years.
While at W+K, Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong/LiveStrong (Yellow Band), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.
Mike's work on Lance Armstrong's "Yellow Band" campaign helped raise over $50 million for his charity, LiveStrong. And, almost four years later the yellow band is still on the wrists of millions of people.
Mike has been recognized throughout his career for creative excellence. He has won numerous awards at The Cannes International Advertising Festival (including the Grand Prix 2001), D&AD, The One Show, Art Directors Club, Clios and CA amongst others.
Mike won an Emmy in 2004 for the film, "Nike Tag".
In 2002, Details magazine ranked Mike 30th in their "50 Most influential men under 40" issue. The following year Shoot magazine ranked him the third best copywriter in the world.
Mike is on the board of the Creative Circus in Atlanta, GA where he mentors designers, illustrators, writers and photographers. He keeps himself busy on the creative lecture circuit as well as frequent trips with his wife, daughter, and son to hometown Philadelphia.
Johnny Vulkan is a Founding Partner at Anomaly.
Formerly, Johnny held several high-level and diverse positions in both the UK and US. Prior to Anomaly, Johnny led new product development projects at Fahrenheit 212 where he helped evolve new markets and products for clients that included P&G, General Mills and Starbucks.
Before Fahrenheit Johnny spent two years as the Chief Operating Officer of TBWA/Chiat/Day in New York before co-founding the Disruption Group for the company and becoming a Group Creative Director leading communications innovation work for MasterFoods, Absolut Vodka and the agency at large.
At Anomaly, Johnny is responsible for communications and media innovation as well as stewarding digital strategy and philosophy. When not roaming the internet he can found exploring the latest cultural trends as far afield as Tokyo, Berlin, Manchester and Buenos Aires.
Richard Mulder is a Founding Partner at Anomaly.
Formerly, Richard held several senior marketing titles at Nike, Inc. In his 11 years he led Nike's brand communications in Europe, the US and most recently in the Asia-Pacific Region. He helped grow the business exponentially in each region.
Richard has more than 100 Nike campaigns under his belt, that won over 75 awards, including an Emmy, a gold and several silver and bronze lions. "The Mission", "Freestyle", "Move" and "Nikelab" are just a few examples of projects he was involved in. Richard played a key role in building Nike as a global soccer brand and is the inventor of the Yellow "LiveStrong" Bracelet.
From 2001 to 2006 Richard worked closely with ex-W+K Creative Chief and current Anomaly Partner, Mike Byrne.
Richard was born and raised in Amsterdam. In 2000, he moved to the United States.
Jason DeLand is a Founding Partner at Anomaly.
Formerly, Jason was the New Business Head at TBWA/Chiat/Day, SVP of Marketing for PCCW Hong Kong Telecom, and a Partner for the Brand Consultancy G2 Worldwide.
While at G2, Jason served as Partner and Head of Business Development where he worked at the Group level to integrate service offerings and compensation structures.
Prior to G2, Jason spent two years as SVP, Sales & Marketing for PCCW - Hong Kong Telecom - one of the largest marketers in Hong Kong. While at PCCW, Jason helped lead a marketing restructuring of the company's Business to Consumer group, developed M&A marketing strategy, created new product/content initiatives for Greater China and managed several agency relationships, including Omnicom's BBDO and WPP's Ogilvy.
Jason began his career at the New York office of TBWA/Chiat/Day, where he became the New Business Director at the age of 22. At TBWA/Chiat/Day, Jason helped establish a winning track record and mentality within the agency and put in place a sustained and integrated agency marketing program.
In 2012, Jason was recognized on AdWeek's "Young Influentials: 20 Under 40" list.
Justin Barocas is a Founding Partner at Anomaly.
Justin is responsible for leading the media and communications strategy practice at Anomaly.
As Executive Producer and writer, he led the development and production of Avec Eric for PBS and published the companion book with Wiley & Sons. Avec Eric has received two Emmys including 2011 Outstanding Culinary Show, and was awarded 2011 Best Show (on Location) from the James Beard Foundation.
Additionally, Justin oversees the development of branded entertainment for Anomaly with clients such as Budweiser and Converse, and communications strategies for P&G, Pepsico and Diageo.
Formerly the Media Director of Wieden+Kennedy NY, Justin helped develop and manage breakthrough integrated communications solutions for brands such as Nike, Virgin America, ESPN, Coca-Cola, Nestle, JetBlue, ESPN and Microsoft.
Justin's work has been honored by the National Academy of Television Arts & Sciences, the EFFIES, the OAAA, and The Cannes International Advertising Festival.
Karina Wilsher is a Partner at Anomaly New York.
Formerly, Karina was the Managing Director of Fallon London, having joined Fallon's Founding Partners in 1999 and successfully grew the agency from creative startup to a Top Ten agency. Under her leadership the agency doubled its revenue, and was awarded Campaign's UK Agency of the Year in 2006 and 2007. Fallon went on to become the most creatively awarded agency in the world (Gunn Report 2008), with creative highlights including a Cannes Grand Prix, a rare D&AD Black Pencil for Cadbury 'Gorilla', and international recognition for the agency's Sony Bravia campaign.
Over ten years at Fallon, Karina ran a broad portfolio of the agency's business, from Sony to the BBC. During her time as Head of Client Services, she built one of the strongest Account Management departments in London and went on to develop an agency-wide talent pool with highly diverse skills to position Fallon as a pioneering, front-of market company.
In London, Karina played a key role in the UK industry, including being part of the Training and Development Exec for Women in Advertising and Communications London (WACL) and being a member of the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA).
Karina is President of Anomaly's New York office.
Natasha Jakubowski is a Managing Partner at Anomaly New York.
Natasha has been at the forefront of introducing brand strategy into the world of innovation helping clients re-imagine white space business opportunities. Prior to Anomaly, Natasha was a Partner and Strategic Director at Redscout, an Innovation Consultancy, where she led the strategic development of new business ideas, brands, and products across diverse clients such as Johnson & Johnson, PepsiCo and Diageo among others.
Prior to Redscout, Natasha served as part of the senior Strategic Planning Team at Kirshenbaum Bond, working on marketing and communications strategy for brands including Edward Jones, Meow Mix and Equal. In addition, she has global brand strategy experience on everything from Heinz, to JP Morgan. Natasha holds first-class honors from Oxford University, and a Masters in Media and Communications.
Chris Rorie designs analytics solutions to inform marketing decisions for Fortune 500 clients and globally recognized brands. He's applied data analytics to achieve branding, customer acquisition, and CRM objectives across a variety of industries, including financial services (American Express, Chase), telecom (Comcast, Vonage), consumer products (Diageo, Nikon) and pharmaceuticals (Lunesta).
His leadership roles at digital and direct agencies have kept him on the cutting edge of this ever-evolving field. Most recently, Chris served as Director of Analytics at MRM Worldwide, where he developed the agency's social media analytics offering, designed ROI research, and built business opportunity models for McCann Worldgroup clients.
Prior to MRM, Chris founded the digital analytics practice at PHD Media. Prior to PHD, he played an integral role in Digitas' Strategy & Analysis team, where he crafted the agency's current engagement scoring methodology.
Chris' contributions towards data-infused planning and optimization have earned him recognition at the client and industry levels: 2011 Web Analytics Association "Rising Star" finalist, 2010 Diageo Marketing Brilliance Award, and 2008 Gold Effie for American Express Members Project.
Ian Daly has immersed himself in popular culture, entertainment, and emerging trends for nearly a decade. During a six-year tenure as a senior writer at Details Magazine (Conde Nast), he traveled everywhere from the remote Canadian Arctic to cover a colony of Mars scientists, to Korea to cover the world's largest male beauty pageant, and to Iraq to cover the country's bizarre attempt to form a tourism industry. In between, he interviewed everyone from Robert Duvall to Ozzy Osbourne.
Over the years, Ian's work has also appeared in Esquire, Glamour, The New York Times, The Poetry Foundation, and Wired, where he is currently a contributing writer.
Most recently, as senior planner at Grey, Ian helped lead DirecTV to one of their most successful periods ever, with an award-winning campaign featuring a Russian oligarch and a tiny lap giraffe. He also won a Silver Effie for his work as strategic lead on Canon, and helped Dairy Queen usher in a new generation of adoring fans.
As planning director and cultural strategist at Anomaly, Ian relies equally on his experience in marketing communications and national lifestyle/technology media to deliver fresh insights in tackling key challenges across client business.
Sergio Lopez is the Global Head of Integrated Production at Anomaly.
Sergio is responsible for ensuring innovation, diversity, quality, and rigor behind everything the agency develops around the globe. At the cutting edge of defining 'new model' production thinking, Sergio's role encompasses everything from talent and partnership identification, workflow management and optimization, and technology platform innovation - through to digital, mobile, social, broadcast, content, IP platforms, et al.
A true citizen of the world, Sergio has spent his career working across Fortune 500 multinational business at leading global network agencies - based at regional and global HQ's including Madrid, Chicago & New York - as well as numerous other international cities.
A champion of creativity, innovation, and great work - Sergio is a regular judge at the D&AD competition.
Benjamin Bittman began his career in 1998 at Watson Wyatt Worldwide as the firm's E-Vangelist - responsible for the strategic creation and development of the digital communications practice in the New York, Boston, Stamford, Atlanta, and Washington DC offices.
In addition to a deep understanding of the digital and emerging technologies landscape, Ben brings a unique business acumen to the table as a former global director at both TBWA Worldwide and M&C Saatchi - where he led operations, new business, marketing, PR, and IT. Most recently in 2009, after traveling the world for a year, Ben was tracked down in Ecuador and recruited by Saatchi & Saatchi to be their Chief Marketing Officer in New York - overseeing new business, marketing, technology, and public relations.
In November 2010, Benjamin joined Anomaly as Digital Development Director to drive a 'digital mindset' aggressively across all client brands with a focus on the intersection of technology, innovation, media, design, and globalization.
Ben, also works within the mobile tech arena - most recently he helped develop a software platform enabling rich media campaigns for mobile network operators with 'intelligent' delivery across all xHTML mobile devices.
Suzana Apelbaum is a digitally-focused Creative Director at Anomaly, who brings with her a wide range of multinational and multidisciplinary creative expertise.
As a testament to her globality, flexibility, and creative breadth - Suzana has worked with an enviable portfolio of brands around the world including Coca-Cola, Microsoft, Nivea, Fiat, Itau Bank, C&A, Google, Red Bull, Cadbury Adams, and Unilever.
Over the past decade, Suzana has had a significant impact on the digital landscape of the Brazilian market, spending time at agencies ranging from AgenciaClick and JWT to Africa. Over the past few years, Suzana was a partner and Chief Creative Officer at Hello Interactive, part of Brazil's 'ABC Group'.
Betsy Lowther has been the strategic lead across engagements for high-profile lifestyle brands and crisis communications clients at OgilvyPR in DC and New York, and was named to PRWeek's "40 under 40" in August 2011.
Previously, she worked in the fashion and style category as a Senior Editor for The Washington Post and Harper's Bazaar. Additionally, Betsy spent five years freelance writing full-time across Asia for publications including The Washington Post Magazine, Vogue, Elle, Travel + Leisure, and the Wall Street Journal.
Her fashion blog, Fashion is Spinach, has worked with Chanel, Gucci, and YSL, and was named by The Financial Times as one of the world's six "best fashion blogs" in 2009.
As Anomaly's Director of Social Media Strategy, Betsy oversees the agency's social media function, working with the team to deliver relevant, meaningful, and engaging experiences across all brands.
Franke Rodriguez is a Partner at Anomaly Toronto.
Franke joined Anomaly in 2007 as a hybrid account leader and Business Development Director. His ability to span the traditional world and the digital world, coupled with a keen commercial mind (he holds an Economics degree from Columbia University) makes him a versatile and effective business leader.
Whilst at Anomaly he has led several business successes across a range of disciplines, including: Client Services (Diageo, Coca-Cola, Virgin America, Best Buy and NBC Sports Network), Intellectual Property Development, and New Business.
Franke is charged with directing Anomaly's office in Toronto, continuing to increase the office's momentum and leading a potent mix of talent from a wide range of disciplines, ages, and nationalities - united by an ambition and desire to do something they and their clients can believe in.
Before Anomaly, Franke spent time as a Marketing Manager at Digitas (which had been awarded 'Digital Agency of the Year') leading the development of several internationally awarded campaigns and platform programs; as well as time as an integrated account manager at FCB before that.
Dave Douglass is a Partner at Anomaly Toronto.
Dave's career has seen him in senior creative roles, leading teams at Canada's most awarded agencies.
A graduate of OCAD, Dave started out creating insight-driven work for Lexus, Toyota, Mackenzie Financial, and The Children's Aid Society. He then accepted a posting to London, where he continued to develop successful campaigns for British clients Hamlet Cigars, McEwans Lager, Hampton Court Palace, and the Tower of London.
Since returning to his homeland (Canada), Dave has developed a diverse array of work for an equally-diverse roster of clients including McDonalds, General Mills, Lexus, Stella Artois, Budweiser, Alexander Keith's, WestJet, Coca-Cola, and Molson.
His work has been awarded both nationally and internationally including Gold and Silver awards from The Cannes International Advertising Festival, The One Show, Clios, CA, D&AD and Media Innovation Awards. In 2005 his work for the Canadian Film Center was the number two most award campaign in the world.
Formally Dave was co-creative chief at Lowe Roche. He and his long time creative collaborator Pete Breton are co-ECDs at Anomaly Toronto.
Pete Breton is a Partner at Anomaly Toronto.
Pete joins Anomaly with a background of leading the creative departments at some of Canada's largest and most awarded Agencies.
A graduate of McGill University Pete started his advertising career in Account Management working on Kellogg's, Bell Mobility, Cadbury and P&G. Having helped launch successful, strategic campaigns as a suit, Pete took everything he'd learned and moved into the creative department.
In his role as both a creative and creative director, he has worked on a diverse roster of clients including, McDonalds, General Mills, Lexus, Stella Artois, Budweiser, Alexander Keith's, WestJet, Coca-Cola and Molson. His breadth of integrated, innovative work has been awarded both nationally and internationally including Gold and Silver awards from The Cannes International Advertising Festival, The One Show, Clios, CA, D&AD and Media Innovation Awards. In 2005 his work for the Canadian Film Center was the number two most award campaign in the world.
Formally Pete was co-creative chief at Lowe Roche. He and his long time creative collaborator Dave Douglass are co-ECDs at Anomaly Toronto.
Karen Zuccala is a marketing industry veteran who joins Anomaly in Toronto from a client-side role as Global Director of Media at Diesel Global Headquarters in Italy. Whilst at Diesel, Karen led integrated media and marketing strategy around the world - encompassing all business units, portfolio brands and licenses. Additionally, she managed marketing and media planning for Diesel's Global subsidiary and distributor network.
Prior to Diesel, Karen spent over eight years with adidas as Senior Global Brand Communications Manager at its Global Headquarters in Germany and at the Canadian Head Office in Toronto. During her tenure at adidas, Karen was responsible for brand management across the 'Running' and 'Men's Training' sport categories - leading all phases of integrated strategy and campaign development across all marketing channels with a strong focus on digital and retail.
Karen holds both a Bachelors and a Masters Degree - having studied Business & Marketing, Sports Management, and Kinesiology at McMaster University and the University of Windsor. Additionally, she is a certified Yoga instructor and soccer coach, an avid marathoner, an enthusiastic world traveler, and is a student of languages - with proficiencies in English, German, Italian, and French.
Hazelle Klonhammer is a Partner at Anomaly Amsterdam.
Hazelle is a long-time Wieden+Kennedy veteran and subsequently the Managing Director of Grey in Amsterdam.
She spent most of her career at W+K, where for over a decade she worked on global brands such as Electronic Arts, Nike, Heineken, Microsoft and Carlsberg.
Hazelle was instrumental in setting up Wieden's digital offering and was responsible for securing their first digital client, EA. She also has had spells at Modernista! and 180 in Amsterdam and prior to that worked for Amirati Puris Lintas and TBWA\ Campaign in Sydney.
Hazelle is charged with leading Anomaly's new office in Amsterdam, selecting the best talent to reflect Anomaly's diverse model in order to drive growth of both multinational & domestic client business.
Mark Sloan joined Anomaly from TBWA\ Media Arts Lab in Los Angeles where he was Associate Creative Director on Apple and before that, Head of Design at Wieden+Kennedy Amsterdam, across brands including Nike, Heineken, Film Institute Netherlands, Electronic Arts and Coca-Cola.
Mark is renowned for outstanding design and visual storytelling across a range of mediums from branding & identity systems to book design, retail & environmental design, digital products, photography, website & interaction design, packaging and television commercials.
Mark likes hand-crafted work that is simple, innovative, and valuable.
Gaston Serpenti joins Anomaly Amsterdam as Digital Creative Director. Previously, he was Founding Partner and Creative Director of Boondoggle Amsterdam, Digital Agency of the Year in 2011, where he led the development of numerous successful pan-European initiatives for brands like Nike, KLM, Heinz, and Rabobank. He has been fortunate in receiving a diverse array of recognition across Cannes Lions, Webby Awards, Eurobest, and Dutch SpinAwards.
Before founding Boondoggle, Gaston gained invaluable client-side and venture capital experience in Belgium, Ireland and the Netherlands working at the forefront of the music and entertainment industry where brands, content, and technology intersect.
Ben Moore is a Partner at Anomaly London.
Ben's career has been characterized by diverse, senior management roles across both client and agency organizations. As a result, he manages to combine commercial strategy with award-winning creativity in multiple channels from trade shows to consumer events, broadcast content to traditional ads.
Before joining Anomaly, Ben spent seven years on the client side leading the development of campaigns as the Head of Brand Communications at Nike, and then as Vice President, Marketing Communications at Sony Europe.
Among his successes were the 'North v. South' Run London event and multi-channel campaign, the global launch of Sony 3D at the World Cup and Champions League Finals, the Cannes Lion award-winning trade show stand for Sony at IFA, and the iconic 'St. Wayne' ad at the 2006 World Cup.
Prior to this, Ben spent twelve years at London ad agencies (Saatchi & Saatchi, BMP DDB and Lowe) developing campaigns for Toyota, Selfridges, Sony, Vodafone, Burger King and Rexona/Sure - whilst also becoming Head of Account Management at Lowe.
Ben's belief in creating teams and environments that thrive strategically and creatively lie behind his excitement at joining Anomaly.
Stuart Smith is a Partner at Anomaly London.
Stuart has defined his career through marquee strategic leadership roles at both client-side and agency firms. Notably, via his time at both Google Creative Lab and Wieden + Kennedy, Stuart has honed a truly integrated vision of how companies and brands must function and communicate in an increasingly complex business and media landscape.
Before joining Anomaly, Stuart was the Head of Strategic Planning at Wieden + Kennedy in New York. Whilst there, he led the integrated strategy group across the agency's roster of Blue Chip clients ranging from Nike to Delta, Target, and P&G. Additionally, Stuart spent time at Google Creative Lab as Director of Planning, where he oversaw initiatives across all Google products (including Search, YouTube, Chrome, Android, Apps, Gmail, AdWords, et al).
Stuart's unparalleled ability to build and lead an innovative strategic approach make him a perfect match for the Anomaly proposition and offering.
Geoff Gray is a Partner at Anomaly London.
Geoff is the former Group Managing Partner of Naked Communications. In a 7-year span, Geoff worked around the world on Nokia, Coca-Cola, Adidas and Toyota. Geoff's core role was to lead the Global Nokia Business across multiple divisions & territories including strategy, digital, creative, retail, devices, services, partnerships, sponsorships and ecology.
In 2006, Geoff became a partner and as a part of his overall management responsibilities, Geoff went to Japan to help establish Naked in Tokyo.
Prior to Naked, Geoff served in a variety of media and strategic roles at agencies such as OMD, WCRS and Zenith where he worked with the likes of Orange, Sony Music, Virgin, Yahoo! and BMW.
Eric Lee is a Partner at Anomaly Shanghai.
Eric is the former Managing Director of JWT Shanghai, where he partnered with Elvis Chau to consistently drive market-leading evolution for the agency - including the expansion of its digital capabilities and the creation of a robust branded content capability. During his tenure, the agency brought home China's first-ever Cannes Grand Prix in 2011, and China's first ever Grand LIA at the London International Award's History. In 2011, JWT Shanghai was named the Agency of the Year for Greater China by Campaign Asia magazine.
Eric has over two decades experience in the industry - having spent 12 years with Leo Burnett (in Shanghai and Hong Kong), and two years with Euro RSCG HK, working as a senior account director across a range of international and local clients.
He is a regular contributor at events designed to promote thought-leadership within Asia's ad industry. In 2012, Eric led a panel on branded content at the Spikes Asia Festival of Creativity, and gave a presentation on how to turn Chinese consumers into brand advocates at the Digital Asia Festival.
He spoke at WPP's BrandZ Top 50 Most Valuable Chinese Brands award show, and gave a talk on Olympic marketing at the 18th Shanghai Television Festival. He also served as a judge at the 2012 Innovative Marketing Awards in Shanghai.
Eric is a voracious music fan and loves to travel. He holds a degree in Psychology from the University of Hong Kong.
Elvis Chau is a Partner at Anomaly Shanghai.
Elvis is the former Executive Creative Director of JWT Shanghai, where he partnered with Eric Lee to drive growth and world-class, diverse creative output for the agency, bringing home China's first-ever Cannes Grand Prix in 2011, and China's first ever Grand LIA at the London International Award's History. In 2011, JWT Shanghai was named the Agency of the Year for Greater China by Campaign Asia magazine.
He started his career with JWT Singapore in 1999 and spent next 12 years in three different markets - Singapore, Thailand and China. A champion of effectiveness, Elvis has focused on delivering innovative work that delivers results for clients, and along the way has picked up over 200 awards in shows such as Cannes, Effie, Clio, One Show, London International, Spikes Asia, Asia Pacific AdFest and respective local awards.
In 2008, his adidas China Olympics campaign won the first gold Cannes Lion for China. In 2011, under his leadership as Executive Creative Director, JWT Shanghai made history by clinching the most number of Cannes Lions - three Gold, one Silver, two Bronze and China's first ever Grand Prix. And in 2012, he was named one of Fast Company's Most Creative People In Business.
Frank Gallon is Anomaly's Global CFO.
Prior to Anomaly, Frank spent the past 20 years in various Chief Financial and Operating Officer roles, playing a critical role in the international scaling of a diverse range of firms. His experience includes time at the Nitro Group (500+ employees in 10+ countries), Modem Media (2,500 employees in 50+ countries), and R/GA - joining the firm in 1995 when it was a commercial studio focused on digital production, and subsequently helping grow it into an integrated global power.
James Conlon is Anomaly's North American CFO.
Formerly, Jim was Worldwide CFO of McCann Healthcare, where he was responsible for 22 companies around the world.
Jim's accounting and financial background spans marketing, manufacturing, consulting and academics. Prior to his 11 year career in marketing communications, Jim was an auditor and management consultant for Deloitte & Touche for 5 years, he served as Finance Director for Dainishisieka Color and Chemical Manufacturing for 10 years and was an Adjunct Professor at FDU Graduate School, where he published Advance Accounting Textbooks for McGraw Hill.
Jim is a Certified Public Accountant and holds his MBA from Pace University, and a Diploma of Information Systems Auditing from NYU.